Archie Hamilton is a professional racing driver who has created one of the world’s fastest growing YouTube channels with over 333K subscribers and 205K followers on Instagram.

Moladev were not only tasked with bringing Archie’s online presence up to date, but also creating something powerful and impactful complementing Archie’s fast-paced career to date. He wanted a new online space to share the latest news with his fans, attract and maintain sponsorships, promote himself as an influencer to brands and sell his merch.

“This was our second site with the Moladev team, and this one was a little bit more comprehensive than our first – but once again Zai and his team were able to nail out the site, what we wanted, and asked for. Their ability to capture what you’re thinking and turn it around into a live site is what makes this team really good. I’ve worked with lots of agencies and developers who will not be able to understand your vision, whereas Zai and the team want to know more about you and your businesses, in order to do the best job they can. Highly recommended.”

Moladev’s Approach

We wanted to use Archie Hamilton’s strong branding throughout the site, with punchy pinks adding pops of colour and complementing greys, blacks and blues. We went for a a full-size hero slider with photos of Archie so that any fan, brand or sponsor knew exactly what the site was about upon entering.

An angular and sharp design was key to bringing this website to life, with many elements transitioning in with micro-animations which just making the site even more dynamic, in theme with Archie’s brand.

‍The website’s backend is easy-to-use so that Archie’s blog can quickly be updated with the latest wins, and products can be added and edited without any fuss.